About Us

Lens Objectives LLC is a Chicago-based B2B creative agency specializing in photography/videography digital marketing for B2C & B2B2C companies.

The company was founded by Bill Ross, a product photographer/videographer with fifteen years experience, eight of those immersed in the fine art auction industry.

Our studio utilizes meticulous lighting, professional color grading, and precise editing to create stylized imagery that bridges the gap between the cinematic and the advertorial.

Whether it’s a single post on social media, creating hero images for your website, or developing an all inclusive cross-platform marketing campaign, we will create a strong foundation for your marketing strategies to lean on and maintain your audience’s gaze.

Drop us a line today and let’s take that first step on our visual journey!

When Bill isn’t in his personal studio he can be found backpacking/traveling the US working in a studio with no walls.

View his travel work here